人人,不如重返校内

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好久没有听到关于人人的消息了,除了前几天百度可能全面收购人人的传言,我想陈一舟同学可能在家认真选股吧。言归正传,如果做不到闷声发大财,那么在互联网时代没有新闻显然不是个好消息,而人人则有被彻底边缘化的危险,所以,我在这里给人人支个招,人人不如重返校内,并不是说人人应该改回校内的名字和域名,而是人人应该收缩战线,重新以在校大学生为中心再造人人产品。

人人这些年颓势的原因?

人人2011年5月上市时使之一度达到70亿美金,仅次于腾讯、百度,超过了新浪、网易、搜狐、携程等中概股,风光一时无两。但时至今日,仅剩15亿美元不到。短短2年多,人人何至沦落如此?

1,产品的不专注

其实自从千橡从王兴手中买下校内后,校内的产品一直在吃王兴留个的老本和大学生扩招的红利,没有任何的进步。09年改名人人后,混乱的人人游戏、鸡肋的开放平台都是人人为了上市好讲故事生硬地对产品的改进,更不用说广告漫天飞的公共帐号和糯米团购推送了。虽然Facebook+Linkedin+Zynga+Groupon表面上的确好看,但也仅仅是好看而已。这或许就股神当CEO的后果吧。

2,移动战略的失败

PC端向移动转型不只是人人一家公司的问题,Facebook去年上市后股票大跌也是因为移动端业务远不如预期,而直到今年Facebook才缓过劲来,股价重回发行价以上。但不同于Facebook的是,人人的转型步履艰难,已经彻底步入了死胡同,人人移动端不仅功能被阉割了不少,PC端赖以生存的广告价值也大大缩水。而今年先后推出的啵啵、美美、菲菲、同学说等移动APP,我已经无力吐槽了。

3,社交定位的模糊

改名字后,人人显然希望自己成为一家通用社交公司,服务于各个年龄段的用户,但不同于美国社会,中国互联网用户的差别相当之大,不同年龄段、不同教育背景、不同地区的用户对社交网络的需求都不尽相同,人人的定位不仅没有吸引到社会用户,反而流失了不少大学生用户。而兴起的微博,本就强大的腾讯也严重分流了人人的大学生用户的时间。

那么,人人该何去何从呢?我的建议是重返校内,就以大学生群体为服务对象,让人人的产品彻底校园化。虽然原来的校内是作为一款大学生社交工具,但显然功能上并没有与其他社交网络有太大差别,其对大学生的耕耘还不够,其实校园生活中很多地方是值得产品经理们仔细琢磨搬到互联网上的。

1,校园学习

我认为人人可以在学习的学习管理上下下功夫,不管是学生每学期的选课,还是老手与同学们的作业布置与提交,人人都有机会在产品上来补缺这一块。最近爆红的超级课程表和课程格子表面上是个课程表工具,其实是打着课程表的幌子供大学生泡妞用的,而这些类似的功能正式人人缺乏的,大学生学习中有很多地方是值得挖掘的。其他类似图书借阅、请假、通知等都可以在上面完成。人人甚至可以建立专门的公共主页供老师管理,负责学生学习任务的发布与管理。

2,校园生活

首先是社团生活,社团的招新、日常运作、活动宣传等都可以在人人上完成,这也是人人功能缺失的部分,虽然目前大学校园的很多社团在人人上都有主页,但跟一般账号无异,只是一些信息的发布和照片的上传。人人不如模仿微博公司账号的运行,给运营者提供个性化的支持,在网页展现形式和功能上符合更多用户的需求。

其次是校园日常生活,比如外卖等O2O,学生群体虽然消费水平有限,但毕竟稳定。基于校园的消费是大有可为的,结合周边的票务、电影、餐饮等推送不仅能有效防止传统广告对用户的骚扰,还能更精准化的直到需求用户。当然这么做的成本是很高的,所以人人不妨开发第三方商家入驻,自己只需要审核和分成即可。

再次,以学校为单位,建立类似于贴吧的互动社区,满足同校学生在生活琐事上的一些需求,就是一个类似于秋菠网和师兄帮帮忙的跳蚤市场,学生们的需求其实是多样而无厘头的。

3,校园招聘

没到大四快毕业的时候,大学生群体纷纷从人人转战大街、应届生等招聘网站。人人既然都是大学用户,那么校园招聘这块为什么不能自己做?人人完全可以跟各大公司合作,在人人上建立自己的招聘专区,允许公司发布招聘信息,允许大学生上传简历、投递职位,而对于招聘公司而言,通过人人系统了解一个学生校园生活的状态是有助于找到合适其职位的人才的。大街、优士、天际等很多招聘网站在社交化,那么一个天生有社交基因的人人开辟出一块招聘业务是顺其自然的。

所以,我的建议就是人人重新以大学生用户为中心。在品牌上放弃通用社交,重新强化大学生社交的概念;在产品功能上,下功夫以服务学生校园学习及生活为目标;在延伸上,校园招聘,以校园为单位的周边O2O、团购等都可以实行。

国内用户群体的分裂直接造成了国内社交网络的多点开花,不同年龄段、不同教育背景的用户对社交网络的需求不尽相同,QQ空间、开心网、人人网、新浪微博等都有着固定的用户群。人人打造中国Facebook的野心是值得尊重的,但主客观不允许人人这样,所以,人人,倒不如重返校内。

宁琦 本文来源:网易科技报道

陈年反思凡客:要改走小米路线 将裁员20%

小米CEO雷军(左二)与凡客诚品CEO陈年(左三),凤凰科技配图

凤凰科技讯 10月17日消息,近日深陷各种风波的陈年在亦庄办公楼接受了凤凰科技的采访,年已不惑的他面对记者追问投资方是否下“最后通牒”时,陈年回道:投资方压力一直都有,如果我们是被动地改变,我现在就不会坐在这儿。

风波背后凡客的“突变”

全体搬到亦庄是凡客前段时间做的变革之一,这几排几层高的小楼是凡客原来呼叫中心和如风达办公地,偏远又有些荒凉。

搬家是凡客突变的表象之一,其背后是凡客部门精简、人事变动、公司变革的重大调整。

“凡客如果不搬家,不做出部门调整,就不会出这样的事(拖欠供应商贷款),可是,我们原来的思路做不下去了。”陈年坦言,自己过去太“虚荣”了。

凡客的部门结构调整动作很大,主要是原有三个部门,第七事业部(特卖),第三事业部(联合品牌)以及V+事业部合并成一个大的部门。而人员变动上,自9月份以来就已陆续裁员20%。

陈年并不否认人员的调整,在他看来,有些岗位并不需要那么多人。“我们确实对人员进行了优化,公司现在已经没有副总裁,原来凡客有些像官僚机构,光副总裁、助理总裁就有20几个。”

改变背后凡客的问题是当公司把销售额、增长率当作目标的时候,意味着只能倒逼产品。而疯狂的追求规模和增长率带来了SKU(注:SKU为库存量单位)过多,库存积压。“去年的这个时候,我们的库存量是今天的5倍,春节前我们把仓清完了。但也付出了代价,对品牌也造成了伤害。”

陈年的这些调整是为了重新“调船”。

和雷军密谈的60多个小时

有外界猜测,凡客的第七轮融资与雷军有关,而雷军也将入主凡客做董事长并将推动凡客“小米化”,对此陈年的回应是与雷军有沟通、有触动,但不会是谁改造谁。

“在过去三四个月里,我和雷军沟通非常多,外界有报道描写得挺生动,有一些真实的成分,但过于生动的我就不评论了”,陈年称与雷军在过去谈了七八次,每次都有六个多小时,“我和雷军很认真地谈过小米产品思路和品牌思路,他对小米的一些理解对我触动挺大。”

陈年认为这几场谈话深刻地影响到了自己对凡客接下来做的事情要有所改变,“必须立刻做改变,但不是改造谁。”

公司改变之前,思想的改变才是最痛苦的。

雷军最开始的建议是凡客去KPI(注:一种绩效考核方法),去毛利率,去组织化,而在陈年看来这是行不通的,“雷军提供了一套完全不是这样的思路,他是倒过来思考。”

“雷军讲了去KPI,去毛利率,去组织结构,他这几个对我们过去管理方法是彻底的颠覆。比如去KPI,大家经常爱讲KPI,当我们把这些产品分到这些线的就是KPI。他提出一个观点谁能真正承担这个KPI,实际是承担不了的,这个给我的刺激特别大”,陈年甚至开始认为雷军是在信口胡说。“后来我觉得他说得有道理。比如去毛利率,你是达到一个量级之后,利润自然会出来,而不是上来就规定一个毛利率,应该是反过来用户从什么程度接受它,这也是小米定价的理论。”

前后交谈60多个小时后,陈年决定用小米的思维改造凡客,一是没有库存,二是要盈利。

在陈年看来,库存是吞噬一切的可怕问题,凡客最好的时候是07到10年,那是一段没有库存的时代。“我们在前四年根本没想过有库存的问题,因为永远是没货卖、断货。2011年当头一棒把我们打晕,凡客现在才刚刚消化了那当头一棒。”而盈利则是凡客要做的第二步。早在年初,陈年曾公开表示凡客2013年将实现年盈利,但经过风波和调整后,这一时间点被他推迟到了2014年。

显然,雷军和小米的成功给陈年带来了不小的触动,但凡客能否在“小米化”后真正重树品牌,做到盈利,一切还是未知数。

“这些年,我越来越尊重那些大起大落的品牌,现在我明白大家都在这个过程中不断调整自己,找到正确的下一步。凡客在经历一段调整期,我们先不去想怎么重新树立品牌,先把产品做好再说把。” 陈年最后感慨道。

来源:凤凰科技 作者:韩杨

The North Park Households- The Fresh Appeal of the Yishun Province

The starting off of 2015 observed the release of a single of very best rental tasks that the metropolis-nation of Singapore consists of experienced within a extensive year- The North Park Households. Observed in just the Yishun province of the town, the sophisticated will stand specifically in excess of the long term NorthPoint Town. The composition of the difficult consists of by now began, and the builders include supplied an believed Final of 2020 with prison completions needed in the direction of be done through 2023. The North Park Households, as effectively as the NorthPoint Metropolis, are remaining designed by means of well dragoncityhackonlinez known builders Frasers Centrepoint.
Frasers Centrepoint and Its Highest Prominent Jobs inside of the Town
Frasers Centrepoint Houses is a fragment of the Frasers Centrepoint Restricted community, or the FCL Local community. They consist of been operating with accurate estate breakthroughs within just Singapore due to the fact 1999, and incorporate intended a huge quantity of superior-good quality household characteristics within just option pieces of the town. Some of the greatest distinguished features designed through the FCL Community contain the 8 Courtyards, 8@Woodleigh, 8 @ Mount Sophia, Esparina Households, Soleil @ Sinaran, St. Thomas Suites, Martin Desired destination Homes, Waterfront Range, The Azure at Sentosa Cove, Caspian, A person Jervois, etcetera. There are a range of other eminent household characteristics inside of the repertoire of this prominent developer of Singapore.
The Hottest Choices versus this Outstanding Advancement Room
The North Park Houses and the NorthPoint Town look in direction of be the most current choices towards this superior-profile developer. The household market place will consist of of a over-all of 920 rental systems dispersed in between 1-bed room flats toward 5-bed room flats. The measurements of the rooms will range appropriately. The finish undertaking will be crafted previously mentioned a web-site Place of approximate 41,085 sq. meters of leasehold land. The place of the North Park Households Singapore inside of the Yishun province will make it possible for the citizens toward comprise reach and Wonderful connectivity in direction of some of newest pieces of the town. Prominent locations which includes the Sembawang Browsing Heart, the Chong Pang Meals Heart, the Khoo Teck Puat Healthcare facility, the Yishun Polyclinic, the Yishun Library, and a host of informative establishments slide inside of finish proximity of this venture.
“Smooth Release” Includes Been given Powerful Focus
The FCL Local community consists of previously produced the undertaking in just March-April of 2015, and the refreshing release rental Yishun is made up of observed higher figures of hundreds demonstrating perfect notice inside of the home. Much more than 40% of the volume 920 devices contain been offered at the release alone, with even further and further more bookings coming all through with each individual passing 7 days. The unique features and capabilities of the household alongside with the final spot of the task include captured the consideration of a great number of traders inside of the metropolis. Also, the houses include been priced at a gentle S$1,300 for each sq. toes, which is to some degree cost-effective in just comparison in direction of the existing marketplace of the metropolis. The value is moreover wonderful justified within words of the quite a few features upon present.
Consequently, Why North Park Homes?
Effectively, contemplating the distinct characteristics of the house upon Deliver, mixed with the destination, the job appears to be rather promising for buyers in just the metropolis of Singapore. Furthermore, with the many improvements prepared for the upcoming inside the bordering Place, the characteristics within just the Yishun province are guaranteed in the direction of Deliver the fantastic dwelling disorders for the us citizens within just the town.

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Paul Newman was born upon January 26, 1925 inside of Shaker Heights, Ohio. He exhibited an early appreciation and awareness in just the arts and would afterwards come to be a world wide-famous actor, director, entrepreneur, and humanitarian. He analyzed theatre at Yale Higher education and designed his Broadway debut inside William Inge’s Picnic.

His achievements provided an Oscar for his general performance inside the movie apostrophe plural The Colour of Economic and countless other awards praising his performing electric power. Newman was as well co-founder of Newman’s Particular, a meals organization, and donated all income and royalties in the direction of charity. The vice chairman of Newman’s Particular explained: “Paul Newman’s craft was performing. His interest was racing. His take pleasure in was his loved ones and mates. And his centre and soul ended up committed in the direction of serving to produce the entire world a far better point for all.”

Other philanthropic endeavors integrated the Gap within the Wall Gang Camp – a summer season camp for critically sick youngsters. Set up within just 1988 it was coined when his motion picture Butch Cassidy and the Sundance Baby. Newman additionally donated in the direction of foundations these kinds of as the Catholic Aid Expert services (in the direction of help Kosovo refugees), and Kenyon School. He much too set up the Committee Assisting Company Philanthropy that lifted knowledge and financing inside the globalized company globe. In just the decades 2008 by yourself, Newman contributed $20,857,000.

Paul Newman experienced a regarded empathy for the underdog. He committed significantly of his daily life in the direction of charity, political activism and manufacturing a variation inside the international. Regrettably, upon September 26, 2008 Paul Newman handed absent against most cancers. What sort of most cancers did Paul Newman die versus? Lung most cancers. Paul Newman was a major smoker his entire existence and experienced been struggling most cancers for the reason that June 2008.

His motion picture occupation was throughout a year whenever cigarette smoking was socially affordable and there was tiny content material with regards to the fitness detriments. Alternatively, using tobacco portrayed aged Hollywood intercourse attraction and sophistication. Whilst he experienced cease cigarette smoking earlier mentioned 30 yrs back, the impacts experienced presently taken a toll upon his exercise. Lung tissue, including thoughts tissue, does not expand again at the time it is weakened. Usually, yourself stay at possibility for lung most cancers for an even more 10 yrs right after yourself prevent. Paul Newman experienced in direction of end creation upon his issue progress owing toward his health and fitness scenario and was not able toward return towards entire the venture.

Lung most cancers states the life difficult interview questions of thousands and thousands of individuals each and every yr. 2 times as quite a few American ladies die of lung most cancers than breast most cancers and 85% of lung most cancers diagnoses are in between These who smoke or made use of in the direction of smoke. At the moment, just 16% of lung most cancers includes been identified and detected inside the earliest degrees.

Lung most cancers is stated as the uncontrolled advancement of unusual cells inside of 1 or both equally lungs. The abnormalities clearly show within the cells impede mobile operate and as a result, disallows the advancement of healthier tissue. Lung most cancers is the outcome of a collection of genetic adjustments that start with precancerous cells (the existence of irregularities within the cellular nevertheless sooner or later however options).

The indicators and indicators of this ailment that is at times terminal, can get several many years in direction of be identified. Generally at that position, the most cancers contains unfold much and Quite minor can be completed. There are 2 principal models of lung most cancers: very little mobile lung carcinoma and non-lower mobile lung carcinoma (viewed as the a lot less competitive). The very first can once in a while be dealt with with operation even though the latter responds ideal in the direction of chemotherapy and radiation.

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Paul Newman was a best gentleman who remaining driving a Terrific legacy. His philanthropy and generosity nevertheless reside upon nowadays. Both of those his lifestyle and demise ought to provide as an determination in just spirit and within just conditioning.

So how does a person know if a child is a narcissist?After

FADEL: You know, that’s also really something that the city is grappling with. They’ve been hesitant to talk officials have been hesitant to talk about tourism when so many people have died. But this is a place that runs and lives on tourism. Somehow, I managed to find my way back to the slide as it jutted out a bit and broke my fall. I tumbled all the way down, and smacked my head hard. I remember lying there on my back in the pool, and staring up at the sky.

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L Is for Leafy Vegetables

“Take in excess leafy veggies!” Do yourself listen that all the season? Or is it simply just me? Looks which include a boasting that basically received’t shift absent. I notice we appearance quotes are normally commanded through conditioning authorities towards try to eat this or try to eat that, however with leafy veggies, I imagine there is a rationale this mandate includes caught over.
What are leafy veggies anyways? Seems such as a good term for anything of course leafy and nutritious, nonetheless are we chatting regarding accurately? A great number of believe that spinach, some consider lettuce. Equally are acceptable, nonetheless it’s further more than that. Leafy veggies normally contain all those vegetables that are dim inexperienced (iceberg your self’re out, sorry), and leafy (the natural way), which does incorporate spinach and lettuce nevertheless as well kale, chard, and collard veggies.
A single speculate I frequently consider is, “Are they Pretty all that nutritious?” It does glimpse that this kind of a minimal, flat agreement of cellulose may perhaps not both maintain a great deal inside the direction of vitamins, yet surprisingly they pack a significant nutrient punch.
Initial of all they are suitable means of folate. This is suitable for girls of reproductive age yet efficient for all of us inside forming pink and white blood cells as perfectly as establishing DNA and RNA. Folate way too aids us make use of carbs as electric power (and dress instantiate class c in’t we all need to have a lot more electrical energy?). In addition, for all those who incorporate a lack in just an enzyme known as Methylenetetrahydrofolate Reductase (MTHFR for brief), nutritional folate means are unbelievably essential. A very good handful of leafy veggies each individual working day is a Wonderful principle for all people.
Vegetables far too contain vitamin C, imagine it or not. I notice usually we feel citrus, nonetheless those people dim leaves include an considerable volume as nicely. Our bodies employ Vitamin C toward crank out collagen, company head exercise, and as a highly effective antioxidant. They furthermore consist of a positive dose of Vitamin which is tremendous critical for blood clotting. Vitamin K as well operates with Calcium, Vitamin D and Magnesium within aiding healthier bones.
Apart from vitamins and minerals, leafy veggies furthermore contain considerable minerals that we have to have for conditioning. They include some calcium (even more superior information for bones!) and little bit of iron. Because Vitamin C assists plant-centered iron resources just take absorbed additional quickly, leafy vegetables occur packed well prepared for highest absorption.
All all those nutrition packed into an inconspicuous eco-friendly, fibrous plant… who would incorporate strategy? Nevertheless there is knowledge above this sort of data and then deciding on toward take in. Essentially, do they practically style any Excellent?
Individuals identical people in america crying “consume additional leafy veggies” are furthermore the identical kinds who customarily say leafy veggies are scrumptious. Include yourself tasted a person of those people leaves? I imagine your self can safely and securely make contact with it bleh. The secret is yourself comprise in the direction of system them. Or douse them within just dressing. It’s straightforward in direction of crank out them palatable, as a result dress in’t overlook them right up until your self’ve experimented with a quantity of discrepancies.
I’m a substantial admirer of trying to keep them uncooked as substantially as probable. Why? Since cooking commences in the direction of degrade the nutrition. Yourself received’t buy almost as a lot folate or Vitamin C if on your own cook dinner them, still that doesn’t signify yourself can’t. I do cook dinner them at times, this sort of as a good saut茅 of veggies with garlic and oil, Sadly I additionally which include towards maintain them clean, flavored in its place with dressings or merged into flavorful grain or salad dishes. Inside of truth, massaged kale salad is just one of my complete favorites. Check out the recipe strafe set it off listed here. It may well big difference your lifestyle.
The very last Fantastic issue more than leafy veggies? They are small within energy! Absolutely everyone requirements reduced calorie, am I specifically? A single cup of spinach includes 7 energy. Your self can’t fight that. Vegetables for the gain.
As a result move in advance and observe orders the upcoming year your self are prompt towards “take in far more leafy vegetables.” It’s a handle oneself can have confidence in.

“AT THE HEART OF THE NORTH FACE IS A MISSION TO INSPIRE A

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Wishes Overcome the Rat Race

Wishes Overcome the Rat Race

The rat race trains by yourself toward observe a unique course towards be effective in just lifestyle. Sad to say, the benefit will come at the financial commitment of your hopes and needs. The moment on your own recognize that yourself are in just regulate of your individual achievement, your desires will combat the rat race.
Highest of on your own consist of read of the rats within the maze research. Scientists imagined rats would find out towards comply with a particular person direction if it was strengthened via the profit of food items at the conclude. A psychologist known as Edward Chace Tolman assumed this principle of behavioral mastering was incorrect and preset out in the direction of demonstrate his basic principle.
Tolman researched a few classes of rats. The manage community was rewarded every period they accomplished the function. A single try out community been given foodstuff upon the 3rd working day and the other upon the 7th working day of jogging the maze. Tolman acquired that the experimental classes built much less blunders immediately after the to start with working day they been given a profit and did as very well as the regulate local community. This proved the rats experienced presently acquired the instantly way right before any food items was specified. Afterwards scientists proved rats could possibly study the maze devoid of the make certain of a gain.
The rat race of existence neither acknowledges inborn capability nor encourages client creativeness. It areas even more importance in just obedience than perception. The rat race claims accomplishment, still oneself contain in the direction of stick to a personal way. By heroes of Evolved hack cheats yourself should move toward school, energy for a person else, shift up the company ladder and cling upon toward your activity no subject what. If Invoice Gates experienced adopted that route, Microsoft might hardly ever comprise developed into the marketplace chief it is presently. At the unbelievably bare minimum, IBM would contain combat Microsoft in direction of the punch.
Even though oneself understand your conclusion intent, your self can attain there any direction oneself need to have. By yourself can create nearly anything materialize at the time by yourself thoroughly devote. As a little one yourself could contain hoped in direction of come to be a fireman, ballerina, basketball participant – regardless of what oneself dreamed of for your long term. As by yourself bought more mature and had been further impressed as a result of what your self ended up taught was straight for oneself, by yourself may well consist of began in direction of drop inside lockstep with the benchmarks of these in close proximity to your self. It’s then that oneself shed sight of your center’s correct demand from customers.
I’ve normally preferred towards be a author. I experienced within school and graduate college and acquired in direction of compose for distinctive communities through my operate expertise. Nonetheless, my university student financial loans still left this to start with manufacturing small-money faculty graduate with thousands of 1000′s of money inside of personal debt. Even building $90,000 a calendar year I nonetheless lived paycheck towards paycheck and experienced tiny year for my personal crafting. I use’t regret faculty, nevertheless I drive I’d taken a even more lead course toward my desire of turning into an creator.
If the rat race received’t honor your qualities, on your own ought to go after your needs for your self no make any difference what on your own are explained to. No make any difference what everyday living throws at oneself, pick your private way and your gain will be thus a lot sweeter. Then oneself’ll look at all your hopes and wishes appear real.